The South African Beetle on its way out

If you’ve been following this blog for a while, you’ll have noticed that I’m no great fan of the Volkswagen Citi Golf. Let me explain. The Citi Golf is a Golf 1, making the model more than thirty years old. It’s indestructible, robust and well-built. What else would you expect from a  German car?

Volkswagen Citi Golf

But, it’s really old. Modifications and additions cannot a safer carriage make. There’s little to do about comfort, seating position and those tiny side mirrors. Well-loved, perhaps, but ultimately a cash cow for Volkswagen who still assemble the Citi using 65% or more components from the first generation Golf. My argument is thus: with 65% of components still being manufactured using 30 year old machinery, the Citi Golf should have become the real people’s car: super cheap and absolutely affordable. Instead, prices climbed as is to be expected and a new Citi Golf is not even cheaper than the cheapest, more modern car on the market. Certainly no bargain, the entry-level TenaCiti (how many more names can we come up with that include Citi) costs a whopping ZAR 82,000.

As a simple counter example, the Hyundai Atos Prime 1.1 can be bought for under ZAR 80,000. Maybe not an entirely fair apples to apples comparison, but at least that’s a modern car. Sure, it may not last and may have other issues, but is built with modern safety design principles in mind. The Citi has been showing its age for a long, long time. 2010, and it’s over.

Next year, Volkswagen will be ending production and selling the last of the Citi Golf units it has standing around. Amusingly, VW has no model in its lineup that can take the Citi‘s place, so the competition is certain to pounce on that opportunity. A lesson to be learned then, for companies milking the consumer with an outmoded piece of technology only to find they forgot to design something that could take its place when the product’s shelf life extended beyond the reasonable.

The South African Beetle will be no more: fans of the Citi may want to acquire a piece of South African motoring history for themselves, before it’s all over.

via via Stern

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manfred

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08

07 2009

5 Comments Add Yours ↓

The upper is the most recent comment

  1. 1

    Whateva. I drive a 1971 VW 1600 beetle, Made the same year I was born. My Jalope is still going strong & I would,nt change her for anything. All cars have their problems. Look after it by servicing regularily and you wont be sorry. Proud VW owner

  2. 2

    A VW Beetle is a classic. Look after it – those belong to an era when cars were made to last 50 years plus.

  3. 3

    I dig the little golf. Even drive one locally. Cheap, nippy and easy to park in an otherwise saturated Cape Town and surroundings. It is not my Audi in terms of luxury, never be as safe and will never drive that confortable, but heavens, you can’t fault the utter convenience. I choose my bike first, then the Golf and only for miserably far journeys, the bigger car.

    But yeh, not safe, small and archaic. I will miss them, though. Is VW replacing it in that market segment with something else?

  4. 4

    VW doesn’t seem to have anything the same price bracket.

  5. David #
    5

    Hi guys,

    where can I buy parts for my vw beetle in RSA.
    I am based in Mozambique.



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