2010 in 3D

Sony BraviaThough there’s no replacement for actually being there, it’s unlikely many fans will have the opportunity of attending as many matches as they would like to come June 2010. In a rather interesting technological twist, Sony and FIFA have just announced an initiative that will bring 25 matches from the 2010 World Cup to the small screen in 3D. The small screen is the next generation of flat panel displays and a huge drive is underway to develop 3D content and transmission technologies by all companies involved in the production of these units.

Whether or not the matches will actually be broadcast live for viewing in 3D is not yet clear: negotiations and various other considerations will have to be sifted through first. At the very least, the games will be available for purchase on DVD or BluRay for later viewing.

3D

Sony may also host booths to showcase the technology during the period of the World Cup and possibly some games will be shown live.

The FIFA press release is available here.

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12 2009

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